Car-loving Portland area families take 'drive less' challenge

Think of it as “Survivor: Gas Pump Island.”
This week, four on-the-go Portland area families “fed up with fueling up” are facing off in the 2009 Drive Less Family Challenge and you can tune in on FaceBook.
“Drive Less. Save More.,” a punctuation-challenged group promoting reduced car trips in Oregon and Southwest Washington, sets the challenge up like this: “Jam-packed work and family schedules won't make the challenge easy, but our competitors are ready for the task!”
Whoever reduces the most miles this week wins the grand prize: a Samsung Mondi and 6 months of CLEAR Mobile Internet. They will also get a $300 stay at the Inn at Spanish Head on the Oregon coast, which we assume will require the winners to drive even more.
Ironic. read more here