In Portland, Cultivating a Culture of Two Wheels

PORTLAND, Ore. — Susan Peithman did not have a job lined up when she moved here in September to pursue a career in “nonmotorized transportation.” No worries, she figured; the market here is strong.

“In so many ways, it’s the center,” Ms. Peithman, 26, explained. “Bike City, U.S.A.”

Cyclists have long revered Portland for its bicycle-friendly culture and infrastructure, including the network of bike lanes that the city began planning in the early 1970s. Now, riders are helping the city build a cycling economy.

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