Council to consider $158K DOT grant to fund most of effort
Bicyclists have rights, too.
That's the message behind a yearlong advertising blitz the city of Huntsville plans to roll out in early 2010.
Largely financed by a $158,000 Alabama Department of Transportation grant, the educational campaign comes on the heels of three cycling fatalities in the city since September 2008.
The City Council will consider the grant agreement at tonight's meeting, which starts at 6 in City Hall, 308 Fountain Circle.
Jamie Miernik, who commutes by bike to her job on Redstone Arsenal, said she hopes the ads promote more respect and understanding for cyclists who ride in traffic.
Rolling billboards attached to city buses will try to hammer home the point "that bicycles are vehicles, they're allowed on the road," Miernik said Wednesday.
"There's a percentage of drivers out there that really think bikes are not safe to be on the road with them."
James Moore, a senior planner with the city, said the ads need to be compelling enough that drivers can't ignore them.
"I'm hoping to make the buses loud, so to speak, so that it generates some interest," he said Wednesday. "It's trying to bring awareness and wake the drivers up."